Introduction

This Privacy Policy explains how Al-Asala Wal Muasara LLC – a company established in the Hashemite Kingdom of Jordan under registration number 75739, with its address at Queen Noor Street, Housing Bank Complex, Building No. 93, Ground Floor, Office 102, Shmeisani, Amman, Hashemite Kingdom of Jordan – collects, uses, transfers, discloses, and retains your personal data through the platform and application. Tolba is the first Jordanian platform and application for traditional marriage. The service provided by the Tolba platform and application is an online information service aimed at facilitating communication between members seeking marriage within a respectful family framework. Initially, compatibility is established between the specifications of the subscriber and the prospective partner, followed by communication through the family (the female subscriber’s guardian). You can contact us using the following email: privacy@amc-it.net

Last Updated

The Privacy Policy was last updated on May 30, 2025.

Definitions

No specific definitions are provided in this Privacy Policy. It is assumed that terms used follow standard meanings in the context of the platform, such as "platform" (Tolba), "members" (registered users), and "personal data" (information identifying the user).

Consent to Data Processing

By using the platform and services, you provide explicit consent to Al-Asala Wal Muasara LLC to collect, use, transfer, disclose, and retain your personal data as described in this Privacy Policy and the Terms and Conditions.

What Personal Data Is Collected? How Is It Collected and Why?

Identification and Contact Data

When you register to use the platform, we may collect the following information about you, depending on how you register on the platform, which may include:

  • First name (mandatory for completing registration)
  • Family name (mandatory for completing registration)
  • Email address (mandatory for user verification)
  • Phone number (mandatory for user verification)
  • Gender (mandatory)

We collect this information from you during registration to verify your identity, personalize the services and promotional offers we may send you from time to time, and to prevent and detect fraud, misuse, and for the purpose of protecting the security and safety of subscribers.

User Content (Female Subscriber)

When you create an account on the platform, we collect user content that you provide and upload to the platform, which varies by gender. For female subscribers, this includes a personal photo, nickname, height, weight description, skin tone, eye color, religion, level of religiosity, nationality, country of origin, employment status, job level, educational level, field of study, level of sports activity, level of smoking, level of alcohol consumption (if applicable), country of residence, city of residence, residential area, car ownership or lack thereof, and guardian’s phone number. We collect this information to enhance the user experience and the quality of our services.

User Content (Male Subscriber)

Male subscribers provide the following information: Personal photo, Nickname, Height, Weight description, Skin tone, Eye color, Religion, Level of religiosity, Nationality, Country of origin, Employment status, Job level, Educational level, Field of study, Level of sports activity, Level of smoking, Level of alcohol consumption (if applicable), Country of residence, City of residence, Residential area, Car ownership or lack thereof, Ownership of a marital home or lack thereof, Marriage budget (if disclosed). We collect this information to enhance the user experience and the quality of our services.

Technical Data

When you interact with the platform or use the services, we automatically collect various information, which may include, but is not limited to, device information, location information, log data, browsing data, cookies, and similar technologies.

We collect this information to provide you with services tailored to your geographic location, such as search results and other customized content. You can modify your browser settings at any time to control the collection of this data.

How Do We Use Your Personal Data?

  • Contractual Obligations: We may need your personal data to enter into a contract with you and/or to fulfill a contractual obligation with you. We may not be able to provide services or enter into a contract with you if you do not provide your personal data.
  • Legal Obligations: We may process your personal data to comply with applicable laws.
  • Legitimate Interests: We may process your personal data to protect our legitimate interests and those of platform users for the purpose of improving services, preventing and detecting fraud and misuse, and protecting the security of subscribers.
  • Marketing and Awareness Communications: We may use your personal data to provide you with marketing and awareness information about goods and services that may interest you. We may communicate with you through various channels, including but not limited to emails, push notifications, phone calls, in-app notifications, and browser notifications. You can stop receiving such communications and/or notifications at any time by canceling your account through the app settings.

How Do We Disclose Your Personal Data?

We may share and/or transfer your personal data with the parties listed below for the purposes outlined in this Privacy Policy. You agree that we may transfer your personal data to third parties within and outside your country. We use third-party service providers to assist us in delivering specific aspects of our services, for example, cloud storage facilities such as Amazon Web Services or others, and these providers may be located within or outside the country where you currently reside. To improve our services, we may occasionally share your non-identifiable information with analytics providers who help us analyze how people use our platform/service. We share your information with them in a non-identifiable form for monitoring and reporting the effectiveness of campaign delivery to our business partners and for internal business analysis. We may seek to improve our products and affiliated advertisements through the use of third-party service providers to understand how users engage with our platforms. By using our platforms, you agree that we and third-party service providers may collect and use this data. We may disclose your personal data to law enforcement authorities, regulatory bodies, governmental or public authorities, and other relevant third parties to comply with any legal or regulatory requirements. We may sell, transfer, or merge parts of our business or assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change occurs to our business, the new owners may use your personal data in the same manner as set out in this Privacy Policy. When you post information using the services and upload your photo to the platform, you may choose to disclose certain personal data that may be available to Tolba users, which may include, but is not limited to, your photo and information. If a subscriber upgrades their subscription to include communication with a prospective partner, the bride’s first name and guardian’s phone number will be shared (in addition to the bride’s photo and information). Please note that any information you provide to other users can always be shared with others, so please exercise your discretion in this regard.

Legal Basis for Collecting and Processing Your Personal Data

  • Consent: You grant us consent to process your data as described in this Privacy Policy. You can withdraw your consent at any time without affecting processing operations based on other legal grounds. You can revoke any consent previously provided to us by closing your account through your account settings.
  • To Enforce/Fulfill a Contractual Obligation: We may need to process your personal data to enforce or fulfill a contractual obligation entered into between you and us or between you and a third party on the platform. We may not be able to fulfill our obligations without processing your personal data.
  • To Comply with a Legal Obligation: We may have a legal obligation to process your personal data in accordance with the legal system applicable in your country.
  • Protection of Vital Interests: We may process your personal data in certain circumstances where we deem it necessary to protect your life or the lives of others.
  • Public Interest: As the platform facilitates communication between community members seeking marriage, we may process subscribers’ personal data to protect the safety of our users and prevent fraud or crime.
  • Legitimate Interests: We may deem it necessary to process your personal data to achieve our legitimate interests. These interests may include reducing and preventing platform misuse by users (e.g., fraud) and/or improving your user experience by providing customized services tailored to your needs and requirements, thereby enhancing the quality of these services.

How Do We Store Your Personal Data?

Your personal data is stored securely at our premises and/or with cloud computing service providers. We use third-party service providers to assist us in delivering specific aspects of the services, for example, cloud storage facilities such as Amazon Web Services or others in various locations, including Europe, Africa, and/or the Middle East. We will retain your personal data as long as you are registered on the platform and using the platform. Upon cancellation of your registration, we will retain your personal data for ten years or longer as required by law and/or to protect our legal and legitimate interests. We will not retain your personal data longer than necessary, and when we no longer need this information, we will securely destroy it by deleting all electronic copies and destroying any physical copies, or we may anonymize this personal data.

Your Rights Regarding the Processing of Your Personal Data

  • Right to Know: You have the right to know how we collect your personal data, the legal basis for collecting and processing it, how it is processed, stored, and destroyed, and to whom it will be disclosed. You can review all details through this Privacy Policy or contact us using the contact details provided in the Privacy Policy.
  • Right to Access Your Personal Data: You have the right to request access to your personal data from us.
  • Right to Obtain Your Personal Data: You have the right to request your personal data held by us in a readable and clear format whenever technically feasible.
  • Right to Rectify Your Personal Data: You have the right to request that we correct your personal data if you believe it is inaccurate, incorrect, or incomplete, in a manner that does not conflict with the platform’s policy of ensuring one user per account. Such requests will be reviewed and updated within a reasonable timeframe, and in any case, within the periods stipulated by law.
  • Right to Destroy Your Personal Data: You have the right to request that we destroy your personal data under certain circumstances, unless we are required to retain your personal data by law and/or to prevent crimes and/or to protect the safety and vital interests of our members.
  • Right to Withdraw Consent for Processing Your Personal Data: You have the right to withdraw your consent for processing your personal data at any time, unless there are legal grounds requiring otherwise.
  • To exercise your rights or obtain more information regarding the processing of your personal data, you can contact us at the email address provided in this Privacy Policy.

Communication and Marketing

We may communicate with you via email, SMS, or browser/app notifications regarding the services/platform to confirm your registration, inform you if your subscription has expired, and send service-related messages. As it is necessary for us to provide these messages, you may not be able to stop receiving them unless you cancel your account. By registering on the platform or application, or providing your data when registering for any services offered on the platform or application, you agree to receive marketing and/or awareness materials and/or direct marketing communications, which may include calls, messages, or other forms. You can stop receiving such messages by closing your account.

Technical and Organizational Security Measures

All information we receive about you is stored on secure servers, and we have appropriate fundamental procedures to protect your personal data. Tolba continuously evaluates the security of its network and the effectiveness of its internal information security program, designed to (a) help secure your data against accidental loss, unauthorized access, or unlawful disclosure, (b) identify reasonably foreseeable risks to the security of the Tolba network, and (c) minimize security risks, including through regular risk assessments and testing. Additionally, we ensure that all payment data is encrypted using SSL (Secure Sockets Layer) technology. Please note that despite the measures we have implemented to protect your data, the transmission of data over the internet or other open networks is not entirely secure, and there is a risk that your personal data may be accessed by unauthorized third parties.

Cookies

Cookies are small pieces of text sent to and stored on your computer by the website you visit. Cookies assist us for various purposes, such as identifying registered members, remembering our members’ preferences and settings, tracking where users came from to the platform, tracking new users/visitors, assessing the effectiveness of our marketing campaigns, and improving the quality of services and the platform to ensure you have the best experience while using the services and platform. We automatically collect certain information when you access the platform to protect it from misuse and fraud, analyze usage, and enhance the user experience while using the platform and services. The types of information we collect may include your IP address, browser type, device information such as unique device identifiers, visited pages, and entered information or text. The platform also uses cookies that may be set and read by us and/or third-party service/statistics providers, such as Google Analytics. Third-party analytics providers may store information about how visitors use the platform and generate analytical reports on platform performance. Some of the data that may be collected includes user behavior on the platform, the number of platform visitors, and platform consumption data. We also allow third-party advertisers to place ads on the platform.

Acceptance of This Privacy Policy and Any Amendments

You acknowledge that you have read this Privacy Policy and agree to all its terms and conditions. You agree to comply with this Privacy Policy and the Terms of Use when accessing and using the platform and application. We may update or amend this Privacy Policy (partially or wholly) from time to time to keep it aligned with legal requirements and the way we manage our business. Please review this page regularly to obtain the latest version of the Privacy Policy. Your continued use of our services after any amendments indicates your or your guardian’s (as applicable) acceptance of any changes. We advise you to review this page regularly to stay informed of any changes to the Privacy Policy. Any amended Privacy Policy becomes effective upon its posting on the platform.

How to Submit a Complaint or Objection

If you have concerns or believe we are not complying with the applicable personal data protection law in your country, you can submit a complaint to us using the contact details provided in this Privacy Policy. If you are not satisfied with our handling of the complaint or if we do not respond within 30 days: If you are in the Hashemite Kingdom of Jordan, you can submit a complaint to the Personal Data Protection Council. If you are in any other country, you can submit a complaint to the relevant authority in your country.